Business Applications And Computational Intelligence


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Though the technology is still in its early days, Amr Awadallah , founder and CTO at machine learning and software company Cloudera , says deep learning is already adept at prediction and anomaly detection. It is not perfect yet, but it is getting easier for deep learning networks to understand what information is relevant. Insurance company Pacific Specialty tapped Avanade to build an analytics platform with the intent of giving its staff more perspective and insight on the business.

The goal was to use customer and policy data to help the team drive more growth. By understanding policyholder behavior and trends through analytics, the idea was to better advise the development of new products.

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Avanade says the world is headed towards a future populated with smart technologies where machines take on more of the work that people traditionally do. They also believe this will lead to new and redefined job roles for employees, as well as more benefits to customers. The survey, however, did not specify which specific jobs could be changed by the adoption of smart technology. The Internet of Things is not just about consumer gadgets; commercial trucks, trains, oil rigs, and cargo ships can all be digitized, monitored, and assessed via networks. That can be used to discern a variety of operational outcomes such as when machinery might fail.

Predix is not just for rudimentary, small-scale logistics management; it can take vast amounts of information recorded over time to develop its forecasts. This is done through apps developed by GE as well as third parties.

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That includes taking data from pipeline assets and external sources to manage safety and how resources are used. The prognostics app lets airline engineering crews see how long the landing gear can remain in service before a plane needs to be put in for service. Creating a maintenance schedule based on that information is intended to reduce unexpected equipment issues and flight delays. Predictive analytics, says Awadallah, forecasts the future as a function of the past. It can calculate when maintenance is needed for devices, cars, trucks, and drilling machines and then schedule repairs and upkeep before a severe failure occurs.

Navistar, a manufacturer of commercial trucks, has sensors in its products that analyze brakes, lights, and engines, says Awadallah. That adds value to maintenance services by detecting when mechanics need to get under the hood. Applying machine learning can also boost the performance of some equipment.


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Machines built by Pitney Bowes include postage meters, sorters, printers, and inserters for producing and moving mail. By installing sensors into its machines, their performance can be more closely monitored through the Predix platform. The company claims that much of the million pieces of mail produced daily in the United States pass through its machines. The importance of monitoring how industrial equipment will perform has compelled other software providers such as Siemens to put their machine learning technology to work in this space.

In March , Siemens launched its MindSphere open industry cloud platform in beta. MindSphere was designed to provide monitoring of machine fleets for service needs through machine tool analytics and drive train analytics. The application can be used by industrial companies to keep track of machine tools at plants around the world and see performance stats of their assets.

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This can help schedule preventive maintenance and manage how their equipment is used to improve their operational lifespan. Comparable to Predix, MindSphere works with machines and plants regardless of the manufacturer. The intent is to help plant operators increase the uptime of their equipment and make maintenance more efficient by assessing when a piece of machinery is expected to breakdown.

Furthermore, machine builders may see reductions on expenses related to warranty repairs by virtue of their machines running smoothly for longer. Siemens says MindSphere, developed with SAP, companies that use MindSphere get a box that connects to their machines and collects data to show how the machines are operating. This is a potential threshold moment for business and industry, where machine learning might weave its way further into how operations are handled, the way decisions are made, and resources get managed.

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It will depend on whether or not businesses collectively find real value in AI; the investment in the technology must prove its worth. Nicholson notes that though the accuracy and capabilities of deep learning have increased, the technology is still trickling out into the world among early adopters. The next phase, he says, will be about whether or not such resources will flow more freely and be embraced by the business community at large. In our previous report, we covered 6 use-cases for AI in business intelligence.

As of now, numerous companies claim to assist business leaders in the finance domain, specifically, in aspects of their roles using AI. The U. In , TechEmergence conducted research into the applications of machine learning in marketing with 51 different AI-focused marketing executives.

Below is a graphic from our research showing the sectors that AI marketing vendors sell into most:. According to Deloitte, global healthcare spending is expected to grow annually by 4.

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The report suggests this growth will be fuelled by aging, rising populations, the growth of developing markets, advances in medical treatments, and rising labor costs. In the past few decades, insurance companies have collected vast amounts of data relevant to their business processes, customers, claims, and so on. This data can be unstructured in the form of PDFs, text documents, images, and videos, or structured, organized and curated for big data analytics.

Emerj Artificial Intelligence Research helps enterprises and executives survive and thrive in AI disruption with in-depth AI research, advisory, and insight. At Emerj, we have the largest audience of AI-focused business readers online - join other industry leaders and receive our latest AI research, trends analysis, and interviews sent to your inbox weekly.

Thanks for subscribing to the Emerj "AI Advantage" newsletter, check your email inbox for confirmation. Each example covers the following: Brief overview of the product or service Successful case studies Potential use cases in industry Based on our past interviews with executives and investors in the field, we predict that business intelligence applications will be one of the fastest growing areas for leveraging AI technology over the next five to 10 years. LinkedIn Twitter Facebook Email. Related posts 5. Feb 25, In short, it replicates and ingests structured data, such as sales transactions or customer information, from relational databases, apps, and other sources.

HANA takes in information gathered from access points across the business—including mobile and desktop computers, financial transactions, sensors, and equipment at production plants. If your sales staff uses company smartphones or tablets in the field to record purchase orders, data from those transactions can be analyzed and understood by HANA to spot trends and irregularities.


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  • Walmart, for example, has been using HANA to process its high volume of transaction records the company operates more than 11, stores within seconds. Unexpected differences can crop up most anywhere in the process of conducting business; it might be an excess product order that seems odd for a particular customer or machinery at a factory that starts to run slower than it should. Machine learning can be used to automatically call attention to such variances. For example, if a factory manager has an application installed on their computer to monitor the equipment on an assembly line, data from a slowdown in production could be collected and processed through HANA.

    The gathered results can be queried to determine if a new course of action is needed, such as a service inspection of the equipment. That makes it possible to access the data in real-time for use with applications and analytics built on top of the HANA platform for faster decision making. The intent with HANA and other machine learning solutions is to make data-driven decisions that are potentially better informed.

    It is possible for small and midsize companies, not just enterprises, to explore using this kind of technology in different segments of their business—if the solution can fit within their budget. The anticipated benefits of using machine learning platforms for business intelligence include infrastructure cost reductions and operational efficiency.

    International Data Corp. The names of the organizations surveyed were not disclosed. The cloud-based dashboard can scale with the size of the company, so it can be used by teams as few as 50 or by much larger enterprises. There are more than native software connectors that let Domo collect data from third-party apps, which can be used to offer insights and give context to business intelligence.


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    • This gives companies using Domo a way to pull data from Salesforce, Square, Facebook, Shopify, and many other applications that they use to gain insight on their customers, sales, or product inventory. For instance, Domo users who are merchants can extract data from their Shopify point-of-sale and e-commerce software, which is used to manage online stores.

      Computational Intelligence Applications in Business Intelligence and Big Data Analytics

      The extracted information can be used to generate reports and spot trends in real-time, such as in product performance, which can be shared to any device used by the company. In March, Domo announced Mr. Roboto, a set of new features for the platform that draw upon AI, machine learning, and predictive analytics. The expectation is for Mr. Roboto to offer recommendations and insights to decision makers at companies.

      Once these features are rolled out, expected in late spring , the platform is supposed to issue new alerts and notifications for significant changes, such as the detection of anomalies or new patterns in data similar to approaches used in cyber security already. Detecting these changes and patterns is expected to fuel the predictive analytics side of Mr. Roboto and help companies predict the return on investment for marketing in real-time, customer churn, and sales forecasts. Television broadcaster Univision offered up a testimonial about the way it uses Domo to give more visibility to its own data, which is then used to unify and focus targeted campaigns.

      Univision said it uses the Domo platform with connectors for such applications as Google Analytics, Facebook, and Adobe Analytics to get more value from its programmatic advertising. The Apptus eSales solution is designed to, among other features, automate merchandising based on a predictive understanding of consumers. The software combines big data and machine learning to determine which products might appeal to a potential customer as they search online or get recommendations.

      For example, when a customer visits an online store that uses Apptus eSales and starts to type in search terms to look up products, the machine learning solution can predict and automatically display related search phrases. It can also display products associated with those search terms. Companies of varying size use Apptus, such as automated bookseller Bokus. Bokus, which needed to keep overhead at a minimum, said that tapping into automated technology to convert customers is a way to help achieve that goal.

      airtec.gr/images/rastreador-celular/2962-programa-espia.php AI and machine learning platforms are getting better at predictive tasks, such as determining what customers might want based on the information that they are fed. Though the technology is still in its early days, Amr Awadallah , founder and CTO at machine learning and software company Cloudera , says deep learning is already adept at prediction and anomaly detection. It is not perfect yet, but it is getting easier for deep learning networks to understand what information is relevant. Insurance company Pacific Specialty tapped Avanade to build an analytics platform with the intent of giving its staff more perspective and insight on the business.

      The goal was to use customer and policy data to help the team drive more growth. By understanding policyholder behavior and trends through analytics, the idea was to better advise the development of new products. Avanade says the world is headed towards a future populated with smart technologies where machines take on more of the work that people traditionally do. They also believe this will lead to new and redefined job roles for employees, as well as more benefits to customers.

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